Brilliance Gap™ Taxonomy
Seven places where value gets lost.
Seven diagnostic categories used by Sugarblade to locate where business reality and market perception diverge.
01
Positioning
The place the business is trying to own.
02
Differentiation
The reasons it cannot be easily substituted.
03
Value
The commercial worth the market can understand.
04
Authority
The confidence the business creates before the sale.
05
Proof
The evidence that makes the promise credible.
06
Category
The competitive frame shaping every comparison.
07
Expression
How the strategy becomes visible and memorable.