01
When premium stops meaning anything
When an entire category adopts the same signals of luxury, distinction disappears.
The Gap Files
What we're seeing.
Sugarblade observations on the distance between business reality and market perception.
02
When the business outgrows its position
When the business evolves, but the market keeps seeing the old version.
03
When quality becomes a commodity
When genuine superiority exists, but the market sees little reason to pay more.